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The Finance Clinic

Better money decisions start with knowledge.

Client: The Finance Clinic
Work: Rebrand · Logo design · Full brand guidelines
Deliverable: 11-page brand book
Web: financeclinik.com

Not a seminar. A school.

The Finance Clinic is a financial discipleship school that teaches people to earn well, give well, keep well and leave well — from the marketplace to the mission field.

That distinction drove everything. A seminar is an event you attend. A school has a clear entrance, a clear curriculum and a clear graduation, followed by a mandate to go and teach others. The identity had to feel like an institution you enrol in, not a flyer you scroll past.

Before & after

The original mark leaned on a medical heartbeat line — literal, and it fought the wordmark for attention. The rebrand drops the metaphor and builds the meaning into the letterforms themselves.

The mark

F — FinanceStructure. Discipline. Progress.

C — ClinicAssessment. Guidance. Care.

Door — AccessOpen to the education, instruments and tools needed to succeed. No barriers.

Rounded form — StabilityTrust. Custody. Long term.

Built on a grid

Every curve is constructed, not drawn by eye — corner radii, inner paths and the green door element are all specified so the mark redraws identically at any size.