Brand identity design is the work of deciding what a business stands for and then building the visual system that says it — the mark, the colour, the type, and the written rules that keep all three consistent. It is not a logo file. A logo is one output of it. We design backwards from what the business sells and who it sells to, which is why our brands hold their shape long after the launch.
« What is included »
What you get
- Brand strategy — What the business actually sells, who it sells to, and what has to be true in five years. No moodboard in week one.
- Logo and identity system — Every curve constructed rather than eyeballed. Corner radii, inner paths and geometry are specified, so the mark redraws identically at app-icon size and on the front of a building.
- Brand book — Construction, clear space, colour in hex, RGB, CMYK and Pantone, typography, and every approved lockup.
- Application — The identity applied to the site, the storefront, print, packaging and signage — by the same people who drew it.
See it applied: The Finance Clinic rebrand and the AZCY Technologies rebrand.
« Process »
How it runs
- Understand the business before designing anything
- Agree positioning and the decisions design has to serve
- Build and specify the identity
- Apply it across every surface
- Hand over the brand book and the files
01How long does a branding project take?
It depends on how much application is in scope. The identity itself is the shorter half; applying it properly across a site, a storefront, print and signage is the longer one. We scope it against your launch date, not a fixed template.
02Do I own the files?
Yes. You receive the working files and the brand book. You are not renting your own identity from us.
03Can you rebrand without breaking recognition?
That is most of the skill. We look at what equity is worth keeping — a shape, a colour, a name — and what is holding the business back, then move deliberately rather than starting from nothing.
« Also in scope »
